Video begins with a white background and the name of the product - 'iPhone X', in vibrant colour. Announces the product in a bold fashion.
White theme throughout the video highlights cleanliness and minimalist design.
Brief showcase of the device, including camera and size.
No diegetic within the video, just non-diegetic backing music
"What home button?", question displays innovation and advancement from previous model.
Features such as 'durable glass' and 'wireless charging' target audience with new features.
'A11 Bionic Chip' appeals to those who are tech-savvy; then describes what the chip does to the general audience.
Announces new technology 'Face ID' and emphasises with variety of different people - also emphasises the company's consideration to ethics.
Animoji announcement contains scene with a model of a head and stats on the side of the screen - displaying the tech behind the new feature.
Goes into detail of the specs of the camera - people who do not know the specifics believe it will be more powerful; then shows examples of pictures taken by the camera.
"You've never seen anything like it" - emphasises the new and innovative technology.
Beagle Street - Life Insurance
Opens with a shot of family with baby - appeals to families (target audience), included in the mise-en-scene is the Dad reading to the baby.
High-key lighting is used throughout the video to connote themes of purity and happiness
Begins with soft non-diegetic music and narration - giving information
Advert has a narrative reflective of a real-life situation, a father looking for insurance to cover for his family. At one point a Beagle is in the mise-en-scene which is the mascot and logo for the company.
Facts and statistics written on screen to give clear information
Reviews and ratings from trustworthy sources on screen to emphasise the validity of the company.
Formal, yet seemingly familiar and friendly mode of address
Smyths Toy Superstores
Animated advertisement, all computer generated graphics
Appeals to both boys and girls with iconography such as rockets/space, and princesses/tiaras.
References to popular kids movies such as Toy Story and Star Wars.
Shows a boy in a Smyths store, children will relate to the boy.
Health and Safety at Work
Non-diegetic narration
Informative video with a target audience of an internal workforce
Formal mode of address, designed to be informative
Uses clear demonstration and instruction to keep the video simple
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